Case Study
Filling an invite-only Flutter summit with the right senior engineers and tech decision-makers
LeanCode needed to fill an invite-only Warsaw summit for senior Flutter engineers and tech decision-makers from across Europe. The goal was a physical room full of the right people, not just a high number of sign-ups.
Results
- ~100 on-site summit attendees
- ~200 online registrations
- ~100 sign-ups sourced from outreach
What we did
- ICP definition for the summit
- Multi-channel invitation engine (email + LinkedIn)
- Deliverability discipline: zero unsubscribes, near-zero bounce
- Fast iteration with the client's marketing team
Contact
Email: hi@meaningfulsales.com
LinkedIn: linkedin.com/company/meaningful-sales