We build your B2B GTM system
We design and build your GTM system, train your team, and hand it over for you to run. The knowledge, tools, and processes become your permanent assets.
Who it's for
- You want outbound as a permanent, in-house process.
- You have a dedicated person to run the system.
- All knowledge, data, and contacts must stay with you.
- You want to own the tools, playbooks, and processes.
What's included
- Market Map & ICP — Defining your customer segments — We map your market and define your ICP to choose target segments and tailor messaging.
- Signal Configuration — Automated campaign triggers — We set up a system launching campaigns based on signals like new hires, funding, or job changes.
- Outreach Infrastructure — Domains, mailboxes, LinkedIn — We prepare and warm up the infrastructure for emails and LinkedIn. You own all domains and accounts.
- AI Agents in GRIT — Automating 60–70% of the work — We deploy AI agents on our GRIT platform. They handle research, copywriting, and replies under human supervision.
- Playbooks & Campaigns — Ready-to-use processes — We create playbooks and run the first campaigns, so your team starts with proven, repeatable workflows.
- Sales Team Training — Knowledge and practice transfer — We train your person to run the system and manage AI agents. We've trained 100+ SDRs.
The Process
- Design — We design the system architecture, segments, and messaging.
- Build — We set up the infrastructure and run first campaigns.
- Train — We transfer our knowledge and playbooks to your team.
- Support — We stay on to help with platform support and optimization.
- After handover, the entire system is yours to keep: domains, playbooks, reply history, and all the data.
- AI agents handle 60–70% of SDR work: research, writing, replies. Your team supervises them and focuses on sales calls.
Results
- THEY.dev — 4 months — Gave them our GTM tool, onboarding, and playbooks to run outreach in-house. They booked the first call in 1 month and signed contracts in 4. — They showed us how many hyper-personalization options are available on the market right now. Thousands of contacts researched, hundreds contacted, tens met, and contracts already signed — all within 4 months. — Filip Kubala
- Black Tiger — ~23 — Leads per month. After validating the ICP and messaging, we handed the process over to Black Tiger's internal team to scale. — Meaningful Sales has proven to be the best lead generation partner we've worked with. They quickly understood the complexities of our niche and consistently delivered high-value service along with fresh, innovative ideas. — Michał Kołątaj
Let's talk about building your GTM system
- Reach out through the form or book a call. We'll check whether building and handing over your GTM system makes sense.
- Book a call
Frequently asked questions
- What is GTM engineering?
- It's designing and building Go-To-Market systems based on data, signals, and processes, not just one-off campaigns.
- Who on our team should run the system?
- It can be an SDR, a marketing manager or anyone responsible for lead generation. What matters is time to learn the system and manage the AI agents regularly.
- What tools do you use?
- The system runs on our GRIT platform for AI agent management, Instantly for email outreach, and HeyReach for LinkedIn. The accounts are yours.
- Can you run the campaigns for us first?
- Yes. In that case, our Managed GTM Service is a better fit, where we act as your outsourced team. We can also run specific campaigns via Marketing services.
- How much does it cost?
- The price depends on the system's complexity, number of segments, and the scope of the training. Let's talk, and we'll prepare a custom quote for your needs.
Case studies
Contact
Email: hi@meaningfulsales.com
LinkedIn: linkedin.com/company/meaningful-sales